Media Coverage in India

This past week we were contacted by Aunshuman Apte from Voice of America who, after reading the article in the Washington Post, wanted to do a story on the impact of current financial crisis on our programs. After inteviewing our senior managers, they spent time in each classroom. They asked almost every child (because the children loved to be on camera) what they wanted to be when they grow up. They got, as you can imagine, some priceless answers. My personal favorites were: "a butterfly" and "a princess who is stuck in a castle." One the mind boggling aspects of this whole story is the number of people who will view it. The news story will be broadcast in India, and the television station has a viewship of 25 million!